Power of Names

When you give something a name you fix it and define it and own it. The name influences the way a thing is thought of, treated, and remembered. The name is a handle and it will go into history books. A thing doesn't really exist until it has a name. There's renaming too. When you give something a new name you destroy it's past.

Naming in T.M.C...

•  An astronaut named Biggs discovers a canal. He drops glass bottles into it and with each one he says "I christen thee, I christen thee, I christen thee...Biggs Canal."

• Another says "We'll call the canal the Rockefeller Canal and the mountain King George Mountain and the sea the Dupont Sea, and there'll be Roosevelt and Lincoln and Coolidge cities and it won't ever be right..."

•  Later there's this: "The old Martian names were names of water and air and hills. They were the names of snows that emptied south in stone canals to fill the empty seas. And the names of sealed and buried sorcerers and towers and obelisks. And the rockets struck at the names like hammers, breaking away the marble into shale, shattering the crockery milestones that named the old towns, in the rubble of which great pylons were plunged with new names: IRON TOWN, STEEL TOWN, ALUMINUM CITY, ELECTRIC VILLAGE, CORN TOWN, GRAIN VILLA, DETROIT II."

>> It happens all the time.  Xfinity is just Comcast with a new name.